Sunday, March 28, 2010

"@" and the ALA

National Library Week is April April 11-17 and for the 13th straight year the "@" symbol will be a prominent part of the slogan for this annual promotion by the American Library Association (ALA). This year the slogan is "Communities thrive @ your library". In 2001 ALA launched a major multi-year public relations campaign tied to "The Campaign for America's Libraries" using the "@ your library" theme. In 2003 "@ your library" became a registered trademark of ALA with heavily prescribed allowable and un-allowable uses. I'm not terribly enamored of the continued use of the "@" symbol as a public relations device for promoting libraries. I'm more of a "Libraries change lives" kind of guy. I'm not sure if ALA will be allowed to continue to use the "@" symbol in any case. It has just been acquired by the Museum of Modern Art. Daniel Soar has written an interesting piece about the "@" symbol in the London Review of Books. For a philatelic tribute to National Library Week along with a list of previous National Library Week slogans click HERE. What's your favorite library slogan?

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