I came across this promotional item for the Globe-Wernicke Co. at the CHICAGOPEX stamp show this weekend. It is not a perfect fit for my postal librariana collection but it was too neat an item to pass up. The top part of the item is a detachable postcard which can be mailed to the Globe-Wernicke Co. in Cincinnati to receive free bookplates and and a booklet "The World's Best Books". The objective of this advertising ephemera is probably to get your name and address so one of their "Bookcase Agents" can try to sell you one or more bookcases. The bookcases are advertised on the bottom of one side of the card which includes the statement, "An Individual Globe-Wenicke Bookcase Encourages Self Culture". News-Antique.com has a lengthy article about the Globe-Wernicke Company and its stackable bookcases. These bookcases originated in the 1890s and were extremely popular for the early half of the 20th century. They continue to be highly desirable to antique collectors.