Demcourier, Magazine for Librarians

In 2005 DEMCO, the well known library supply company headquartered in Madison, WI, celebrated its centennial. As part of that celebration it published a book entitled Honoring A Century of Service - The Story of Librarians & DEMCO 1905-2005 by Raymond M. Olderman. Far from being a boring corporate history, the book does indeed tell the story of both librarians and DEMCO during this hundred year period. One of the stories in the book is about Norman Bassett who became owner of Demco Library Supplies in 1931 and the free magazine for librarians he created in 1932. The magazine's name Demcourier came from two librarians who won a contest to name the magazine and as a result received $10 each. Initially the focus of the magazine, was on practical information for librarians but it evolved more and more into a literary magazine with each issue devoted to a single literary figure. I recently acquired the Autumn 1939 issue (cover shown above) and it is devoted to Louis Untermeyer. In this issue, Bassett, who edited the magazine, apologetically tells readers that the magazine has become so popular that DEMCO is going to have to limit its distribution to those who purchase at least $10 in library supplies each year from the company and those who pay a subscription fee of 50 cents a year (returned if $10 is spent with the company). Bassett was a model of the best in relationships between library vendors and the library community. He became active in both the Wisconsin Library Association and the American Library Association. In 1932 at the conference of the Wisconsin Library Association he arranged an auction of autographed copies of books to raise funds for scholarships for library school students. As a result a Scholarship Committee (which continues today) was established with Bassett as its chair. During World War II the cost of paper forced the suspension of the magazine in 1943 and its publication was never resumed. This article was published simultaneously in the Wisconsin Library Heritage Center Blog.